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" MY RUBY" film is a true story based on a young Albino

Director - paul ngari





Maltreatment, persecution and descrimination of People with Albinism (PWA) may occur for different reasons. Some base it on the belief that certain body parts of Albino people can transmit magical powers. Such superstition is present in some parts of the African Great Lakes region, it has been promulgated and exploited by witch doctors and others who use such body parts as ingredients in rituals, concoctions and potions with the claim that their magic will bring prosperity to the user As a result, people with albinism have been persecuted, killed and dismembered, and graves of albinos dug up and desecrated. At the same time, people with albinism have also been not accepted and even killed for exactly the opposite reason, because they are presumed to be cursed and bring bad luck.This social stigma  towards people with Albinism need to be addressed, "MY RUBY" will uncover the truth and will help the general population to discover and develop positive attitude towards PWA,

I have directed various videos in the past and I know how affective they can be in getting a message across.  With your help this video could potentially become the World Eye Opener to this catastrophy facing our brothers and sisters.  We are promoting acceptance not only of the Albino community but general human rights .  Our message is positive and we hope that perhaps if it gets out to enough people that we may affect or even change peoples views in a positive way.

National Geography ,Reuters and YouTube.

What We Need & What You Get



The production budget breakdown is as follows;

PER-PRODUCTION (COMPLETED)....................  $00


Equipment rentals (camera, sound, hard drives):            $1,300

Paying our filming and engineering crew:                          $1,100

Food and related expense                                                     $360

Transport and accommodations:                                         $ 500

Kenya production Taxi's:                                                         $300

Shipping hard drives:                                                              $250

Miscellaneous production expenses:                                $500

Producer & Director:  SALARY WAIVED


Editing:                                                                                    $500

Producing and manufacturing the DVDs: $1,500

Creating the DVD covers - art and graphics:                  $100

Music copyright fee:                                                            $ 500

Marketing channels:                                                           $520

TOTAL BUDGET:.............................................................  $ 5,930


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This project will be funded till August 24, 2:14am.

Funding period

Jun 25, 2014 - Aug 24, 2014 (60)

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